PRESS RELEASE: hide’s Summer Festival: “hide presents MIX LEMONeD JELLY” held again for the first time in 20 years
via Jasmine Himeco, ART OF COMMUNITY Inc. ; edited by Kort
On July 18th, at Maihama Amphitheater, 130 artists from every music genre, ranging from hide’s friends to the next generation artists that inherited hide’s spirit, gathered and made the hottest summer night colorful.
“MIX LEMONed JELLY,” produced by hide in August 26th, 1997, is a circuit event that is connected across many event spaces. What makes this event special is that even in a time when computers and the word “internet” was not common, all five events were connected and broadcast live. The year before, hide held “hide summer special” at Chiba Mari Stadium (Now know as QVC Marine Field). At this event, there were not only performances from artists belonging to hide’s production label, but also BMX, gamers, a fashion show, and a hair cut salon. All of those small events had connections or were related to hide. It was a multi-genre event that collected new music and culture. This type of event was the beginning of “Summer Fes”. More